Telehealth flexibilities and related extensions active through Dec 31, 2027Read the update
MyOrbitHealth

Updated 2026 · Buyer's guide

White label telehealth platform

A white label telehealth platform lets your company sell virtual care under its own brand while a partner supplies the licensed provider network, medical intake, records system, e-prescribing, and pharmacy fulfilment. MyOrbitHealth delivers that as a hosted branded clinic or a REST API and React SDK, with 2,400+ board-certified providers across 38+specialties in all 50 states, EPCS e-prescribing, a LegitScript-certified pharmacy network, and a BAA in every contract — typically live in days rather than the year or more an in-house build takes.

Become a PartnerSee the platform
Illustration of a satellite linking points on a planet

Part 01

What a white label telehealth platform includes

White label means the patient sees your brand end to end — domain, colours, emails, packaging — while the clinical and regulatory machinery runs underneath. Six pieces have to be there or you are still building.

01

Branded patient experience

Your domain, your logo, your copy.

Intake, visit, messaging, and follow-up all carry your brand, not the vendor's.

02

Licensed provider network

Credentialed providers licensed in the patient's state.

MyOrbitHealth runs 2,400+ board-certified providers across 38+ specialties in all 50 states.

03

Adaptive medical intake

A clinical questionnaire that branches on the answers, scores severity, and escalates red flags — not a static form.

04

E-prescribing and pharmacy

EPCS-capable prescribing with two-factor identity proofing, routed through Surescripts to a LegitScript-certified retail and compounding pharmacy network.

05

Clinical console and records

A HIPAA-compliant record system with role-based access and a full audit trail, so your team can support patients without touching more data than it should.

06

Compliance structure

A BAA, HIPAA safeguards, and an MSO / friendly-PC structure that lets a non-clinician company own the brand while a physician-owned entity holds clinical responsibility.

Part 02

The PC / MSO structure, explained plainly

This is the part most vendors gloss over, and it is the part that decides whether a non-clinician brand can legally sell care at all. In most US states, corporate practice of medicine rules bar a company without a medical license from employing providers or owning a medical practice. The white label model resolves that by splitting the business in two.

The PC / MSO structure, explained plainly
The professional corporation (PC)A physician-owned entity holds clinical responsibility: it engages the providers, owns the clinical decision-making, and keeps the medical record. Providers answer to the PC, never to the brand. Nobody on your side directs care.
The management services organization (MSO)The non-clinical side — technology, scheduling, billing support, marketing operations, customer service — runs through a management services agreement with the PC. This is the layer your brand contracts with.
What your brand ownsThe brand, the domain, the patient relationship, the pricing, the marketing, and your customer data rights under the agreement. Patients see your clinic end to end; the infrastructure never appears.
What MyOrbitHealth carriesProvider licensure and credentialing across all 50 states, the HIPAA-compliant record system and audit trail, EPCS e-prescribing with identity proofing, LegitScript-certified pharmacy routing, the BAA, and the PC/MSO paperwork that holds the whole arrangement together.
Why it matters commerciallyAd platforms and payment processors increasingly ask how care is delivered and who prescribes. A clean PC/MSO structure with LegitScript certification is what keeps advertising accounts and merchant processing open. This is general information, not legal advice.

Part 03

White label vs API vs building it yourself

Three routes to market, with very different timelines and control. Most brands start hosted and integrate later.

White label vs API vs building it yourself
Hosted white labelFastest path. Weeks to launch. You configure branding, verticals, and pricing; the platform runs the clinic. Best when speed and low operational lift matter most.
API and SDKYou own the product surface and embed care through REST endpoints, webhooks, and a React SDK. Best when telehealth is a feature inside an app you already have.
Build in-houseCredentialing, multi-state licensure, HIPAA EMR, EPCS certification, pharmacy contracts, and an MSO structure. Typically a year or more and a seven-figure budget before the first patient.
Switching laterOn MyOrbitHealth the hosted clinic and the API sit on the same stack, so moving from turnkey to full integration does not mean replatforming.

Part 04

What it costs and how fast you can launch

Most vendors charge a monthly platform fee plus per-consult fees, sometimes with one-time onboarding. Medication cost and pharmacy margin are usually separate — and are the most common hidden cost.

01

Platform fee

A recurring fee for the hosted clinic or API access.

Published examples in the category run roughly $3,000–$6,000 per month; most vendors, including us, scope it to your volume and verticals.

02

Per-consult fee

Charged per completed provider review or visit.

This is the number that decides your unit economics, so model it before you set retail pricing.

03

Onboarding

A one-time setup for branding, protocol configuration, and pharmacy routing.

Category examples run $5,000–$10,000.

04

Time to launch

Weeks to a few months on a hosted platform, depending on how many verticals and states you open with and how ready your brand assets are.

05

What is not included

Your marketing, your customer support, your merchant processing, and medication cost.

Plan for LegitScript certification if you intend to advertise prescription products.

06

Get a scoped number

Pricing depends on verticals, expected consult volume, and integration depth.

A discovery call produces a real quote rather than a range.

Part 05

How MyOrbitHealth compares to the other white label platforms

Every vendor in this category can put a branded telehealth offer in market. They differ sharply in breadth, integration path, and who they are actually built for.

How MyOrbitHealth compares to the other white label platforms
MyOrbitHealthMulti-vertical white label infrastructure with both a hosted branded clinic and a REST API plus React SDK on the same stack. 2,400+ providers, 38+ specialties, all 50 states, EPCS, LegitScript-certified retail and compounding pharmacies. Built for founder-led brands, med spas, and DTC companies.
OpenLoopEnterprise-leaning full-stack support — clinician staffing, credentialing, payer billing and RCM. The stronger fit for health plans and health systems rather than a founder launching one brand.
Beluga HealthPhysician-founded, LegitScript-certified white label DTC telemedicine. A credible pick for brands that weight clinical provenance above breadth or API access.
TelegraOne of the few vendors publishing plan pricing, roughly $3,000–$6,000 per month plus onboarding as of mid-2026. Useful for budgeting; narrower in scope.
Wheel and Fuse HealthWheel targets enterprise clinician-network APIs; Fuse Health concentrates on peptide-focused brands. Both are strong in their lane and narrower outside it.
Pricing transparencyMost of the category gates pricing behind a demo, so budget comparisons need direct vendor conversations. Ask every vendor for the platform fee, the per-consult fee, onboarding, and whether medication cost and pharmacy margin sit inside or outside the quote.

Frequently asked questions

What is a white label telehealth platform?
It is telehealth infrastructure sold under your brand instead of the vendor's. The vendor supplies the licensed provider network, medical intake, records system, e-prescribing, and pharmacy routing; you supply the brand, the marketing, and the customer relationship. Patients experience it as your clinic.
Do I need a medical license to run one?
No. The platform's affiliated physician-owned professional corporation holds clinical responsibility while a management services organization handles the non-clinical side. That structure is what lets a non-clinician company own a telehealth brand. This is general information, not legal advice.
How much does a white label telehealth platform cost?
Expect a monthly platform fee plus per-consult fees, and often a one-time onboarding fee. Published pricing in the category runs about $3,000–$6,000 per month with $5,000–$10,000 onboarding as of mid-2026; most vendors quote after a discovery call. Medication cost and pharmacy margin are separate.
How long does it take to launch?
Weeks to a few months on a hosted white-label platform. Building the equivalent stack in-house — credentialed network, HIPAA EMR, EPCS e-prescribing, pharmacy contracts, MSO structure — usually takes a year or more.
Can I move from a hosted clinic to my own app later?
Yes, if the vendor runs the hosted product and the API on one stack. On MyOrbitHealth the same REST API and React SDK that power the hosted clinic are available to partners, so you can migrate the front end without rebuilding the clinical layer.
Which states and specialties are covered?
MyOrbitHealth's network covers all 50 US states across 38+ specialties, including primary care, dermatology, endocrinology, women's health, men's health, psychiatry, and weight management. State coverage matters commercially — gaps force you to geo-restrict advertising.
What is the PC / MSO or friendly-PC structure?
A physician-owned professional corporation holds clinical responsibility and engages the providers, while a management services organization handles everything non-clinical under a management services agreement. That split is what allows a company without a medical license to own a telehealth brand in states with corporate practice of medicine restrictions. This is general information, not legal advice.
Who owns the patient relationship and the data?
Your brand owns the customer relationship, the domain, the pricing, and its data rights under the agreement; the clinical record sits with the physician-owned professional corporation as the law requires. Ask any vendor to put data ownership and export rights in writing before signing.
Is a white label telehealth platform HIPAA compliant?
It has to be. Look for a signed BAA, administrative, physical and technical safeguards, role-based access with a full audit trail, encryption in transit and at rest, and named subprocessors. MyOrbitHealth includes a BAA in every partner contract.
What is the difference between white label telehealth software and full infrastructure?
Software gives you video visits, scheduling, and records but no providers, no pharmacy, and no legal structure — you still have to build the regulated part. Full infrastructure supplies the licensed network, e-prescribing, pharmacy routing, and the PC/MSO structure alongside the software.

Keep reading: side-by-side platform comparison, the full 2026 guide, vendor comparison, the MSO / friendly-PC model, what it costs, and the launch timeline.

This page is general information, not legal or medical advice.

Put your brand on a working clinic

All 50 states, 38+ specialties, EPCS e-prescribing, and a LegitScript-certified pharmacy network — under your name, not ours.

Join now