Updated September 2026 · Solutions
DTC health brands and creators: launch prescription care under your name
MyOrbitHealth is the DTC telehealth platform behind branded prescription programs run by supplement companies, creators and consumer health brands that do not hold a medical license. You keep the brand, the audience, the pricing and the customer. MyOrbitHealth supplies everything a direct to consumer telehealth program needs and a brand cannot legally operate on its own: 2,400+ board-certified providers licensed across all 50 states and 38+ medical specialties, Orbit Intake for asynchronous visits, OrbitRx e-prescribing through Surescripts to a LegitScript-certified network of 503A compounding and retail pharmacies with cold chain, Orbit Labs when a program needs bloodwork, and a branded storefront with checkout, subscriptions and a native iOS and Android app. If you already run a Shopify or custom e-commerce stack, the REST API, webhooks and React SDK embed intake and prescribing into the store you have. Providers respond in under six minutes on average during business hours with 24-hour availability. You are the merchant of record and you own the patients and the data. Commercially there is a flat platform fee scoped at onboarding, 0% medication markup, no revenue share, no exit fee and month-to-month terms after onboarding. Programs go live in days. This page is general information, not legal or medical advice, and regulatory points are stated as of September 2026.
Who runs what
A DTC health brand offering prescriptions is a consumer brand wrapped around a licensed medical practice. The brand does what brands are good at: audience, positioning, creative, retention. The practice does what only licensed clinicians can do: diagnose, prescribe, monitor. MyOrbitHealth runs the practice side and the plumbing between the two. The split below is the one we write into every contract.
| Brand, audience and pricing | You: own the brand, the creative, the ad accounts, the email list, the subscription price and the customer relationship. / MyOrbitHealth: supplies the branded storefront with checkout and subscriptions, the native iOS and Android app, and the Patient Portal, all under your name with no MyOrbitHealth logo in front of the customer. |
|---|---|
| Program selection | You: pick the verticals (weight loss, hair, sexual health, hormones, skin, sleep, longevity or others across 38+ specialties) and the states to launch first. / MyOrbitHealth: configures Orbit Intake per program, maps state routing and confirms which pharmacy partners fill which products before you spend a dollar on ads. |
| Intake and eligibility | You: send traffic. / MyOrbitHealth: runs identity verification, program-specific questionnaires, photo capture where relevant and the screening logic that lets a provider rule a patient out before anything is prescribed. |
| Diagnosis and prescribing | You: never touch a clinical decision, and your contract says so. / MyOrbitHealth: a provider licensed in the patient's state reviews the case and prescribes through OrbitRx, or declines with a documented reason. EPCS with two-factor identity proofing covers controlled substances where a program includes them. |
| Pharmacy and fulfillment | You: set the product menu with your medical director and decide what stays as supplements or OTC. / MyOrbitHealth: routes each prescription via Surescripts to a LegitScript-certified 503A compounding or retail pharmacy, handles cold chain where needed, and passes medication through at 0% markup. |
| Money, patients and data | You: are the merchant of record, so revenue lands in your processor, and you own the patients and the data with no exit fee. / MyOrbitHealth: charges a flat platform fee scoped at onboarding, takes no revenue share and never sits between you and your customer list. |
| Compliance and credentialing | You: keep marketing claims honest and sign the contract. / MyOrbitHealth: NCQA-standard primary-source credentialing with monthly OIG and SAM screening, SOC 2 Type II, HITRUST-aligned controls, HIPAA plus a BAA in every contract, and managed LegitScript certification for your brand. |
What a DTC prescription program requires, clinically and legally
The gap between selling a supplement and selling a prescription is not marketing. It is licensure, prescribing law, pharmacy law, privacy law and ad-platform policy, all of which apply the day your first patient checks out. The points below are stated as of September 2026, are general information rather than legal advice, and are the reasons a brand cannot bolt a doctor onto a Shopify store and call it telehealth.
A licensed practice must sit between you and the patient
Most states enforce some form of the corporate practice of medicine doctrine, which bars an unlicensed company from employing physicians or directing clinical care. The standard answer is an MSO structure: the brand runs non-clinical operations under a management services agreement while a physician-owned professional entity delivers care. State scrutiny of how much control the management side exerts increased through 2025 and 2026, so the split has to be real, not paper. MyOrbitHealth operates on the compliant side of that line and never lets the brand direct a prescription.
A prescriber licensed in the patient's state, every time
Telehealth prescribing is regulated where the patient sits, not where the brand is incorporated. A national DTC brand therefore needs providers holding licenses in every state it sells into, plus a state-by-state view of which visit modalities and prescriptions are allowed asynchronously. MyOrbitHealth's 2,400+ providers cover all 50 states and Orbit Intake routes each patient to a provider licensed for that state automatically.
Real pharmacies, and compounding only where it is lawful
Prescriptions must go to licensed pharmacies through a legitimate e-prescribing channel. Compounded products from 503A pharmacies are prescribed patient by patient and are not a route to mass-producing a knock-off of a branded drug; FDA warning letters to telehealth companies in 2026 over compounded product claims made that point publicly. OrbitRx sends every script via Surescripts to a LegitScript-certified 503A or retail pharmacy, and provider-by-provider clinical judgment stays in the loop.
Ad platforms will not run prescription ads without certification
As of September 2026 Google requires LegitScript or equivalent certification to advertise telehealth and prescription drug services, and Meta requires active LegitScript certification plus its own authorization before a telehealth advertiser can promote prescription products in the US. Without it, the ad account for your new prescription line gets restricted, often along with the account that was running fine for supplements. MyOrbitHealth prepares, files and manages the brand's LegitScript application through approval, typically days once filed. LegitScript makes the decision and certification is not guaranteed.
Health data is not marketing data
Once a customer answers a medical questionnaire, HIPAA and state health-privacy law apply to that record. Enforcement in 2025 and 2026 targeted DTC telehealth companies over pixel and ad-platform sharing of health information and over confusing cancellation flows, so the tracking and subscription habits that are normal in e-commerce need a different rulebook here. Every MyOrbitHealth contract carries HIPAA and a BAA, the platform is SOC 2 Type II and HITRUST-aligned, and the data you own is delivered to you through channels built for PHI.
Claims have to match the evidence
The FTC's health products guidance applies to prescription programs the same way it applies to supplements: efficacy claims need competent and reliable evidence, testimonials cannot promise results the typical patient will not get, and a creator's endorsement is still an ad. Creator-led brands carry the extra risk that the founder's personal story becomes the product claim. Build the claims with counsel and keep them in the marketing lane; MyOrbitHealth keeps the clinical lane and does not write your ads.
What MyOrbitHealth runs for your DTC brand
Every piece a direct to consumer telehealth program needs already exists inside the platform. Brands with an existing store embed what they need through the API; brands starting from a landing page take the branded storefront and app. Either way, the clinical, pharmacy and compliance layers are the same, and they are live in days rather than the quarters it takes to build a practice from scratch.
Provider Network
2,400+ board-certified providers across 38+ specialties and all 50 states, credentialed to NCQA standards with primary-source verification and monthly OIG and SAM screening. Providers respond in under six minutes on average during business hours, with 24-hour availability, so a customer who checks out from a creator's evening post is not waiting until Monday for a decision.
Orbit Intake and OrbitRx
Orbit Intake handles identity verification, program questionnaires, photo capture and state routing, and hands a complete chart to the provider. OrbitRx is EPCS e-prescribing through Surescripts, with two-factor identity proofing for controlled substances, routing to 503A compounding and retail pharmacies in a LegitScript-certified network, with cold chain shipping for products that need it and 0% medication markup.
Branded storefront, subscriptions and native app
The Patient Portal, Storefront and App ship under your brand: checkout, subscription billing, refill cadence, messaging with the provider, and a native iOS and Android app. You are the merchant of record, so payments run through your own processor and subscription revenue is yours from day one. Cancellation and renewal flows are built to hold up under the consumer-protection scrutiny DTC telehealth attracts.
Orbit Labs
Programs such as hormones, longevity, metabolic health and some weight-loss protocols need bloodwork. Orbit Labs lets the provider order labs three ways: a Quest or Labcorp walk-in order slip, a Tasso at-home kit shipped via FedEx, or mobile phlebotomy. Results come back to the ordering provider and are read into the treatment plan. A patient self-order lab catalog can also sit on your storefront as its own product line.
REST API, webhooks, React SDK and MCP server
Brands with an existing Shopify, custom Next.js or headless commerce stack do not need to migrate. The REST API and webhooks push intake, visit status, prescription and shipment events into your systems; the React SDK drops intake and visit components into pages you already own; the public MCP server lets your internal agents and tooling talk to the platform. OrbitOS is the operator console where your team watches funnel, provider turnaround, refills and churn.
Managed LegitScript and ongoing compliance
MyOrbitHealth prepares, files and manages the brand's LegitScript Healthcare Merchant application through approval, typically days once filed, and keeps credentialing, screening and pharmacy-network status current after launch. LegitScript decides and certification is not guaranteed, but the brand does not have to learn the application from scratch. Fifty-plus digital clinics run on the platform today; we do not name them and we will not name you.
Economics and the expansion path
Most brands arrive with one product idea and a list. The point of the platform is that the second, third and fourth programs cost operational effort, not a new legal entity or a new provider search. The rows below cover how the money works and how a supplement or creator brand typically grows once prescriptions are live.
| Fee model | Flat platform fee scoped at onboarding, 0% medication markup, no revenue share. Medication cost passes through from the pharmacy; your margin is the difference between your retail price and that pass-through plus the platform fee. |
|---|---|
| Merchant of record | You. Revenue settles in your processor, your books show the sale, and your subscription metrics are your own. MyOrbitHealth is a vendor on your P&L, not a partner in your revenue. |
| Patients and data | Yours, in the contract, with no exit fee and month-to-month terms after onboarding. If you leave, the records leave with you through PHI-appropriate channels. |
| Step 1: supplement to Rx | Keep the supplement line, add a prescription program in the same category (hair supplements to finasteride, sleep gummies to prescription sleep care, metabolic stack to GLP-1 weight loss), and let the questionnaire route customers who qualify to a provider while the rest keep buying what they already buy. |
| Step 2: creator audience to clinic | A creator's audience already trusts the person. The program turns that trust into an intake link on the storefront and in the app, with the creator staying on the brand side of the line and the provider making every clinical call. |
| Step 3: multi-vertical | Add a second and third specialty from the same 38+ catalog without new contracts or new credentialing. Weight loss brands add hormones; hair brands add skin and sexual health; longevity brands add labs as a stand-alone product. |
| Step 4: embed and scale | Move from the hosted storefront to API and SDK embedding inside your own commerce stack when your engineering team wants full control of the front end, keeping the same providers, pharmacies and compliance underneath. |
Frequently asked questions
- What is a DTC telehealth platform?
- A DTC telehealth platform is the infrastructure behind a consumer brand that sells prescription care online: licensed providers, intake software, e-prescribing to real pharmacies, patient records, a storefront with subscriptions and the compliance layer around all of it. MyOrbitHealth supplies that infrastructure white-labeled so the brand can sell under its own name. This is general information, not legal or medical advice.
- Can a supplement brand sell prescription products?
- Not directly. A supplement brand can add a prescription program by partnering with a licensed medical practice that diagnoses and prescribes, while the brand handles marketing and the customer relationship. As of September 2026 that separation is required in most states under corporate practice of medicine rules. MyOrbitHealth runs the licensed side; the brand keeps its supplement line and adds the Rx program alongside it.
- Can a creator launch a health brand with prescriptions without a medical license?
- Yes, if the creator stays on the brand side. The creator owns the audience, the brand and the storefront; licensed providers on the MyOrbitHealth network handle every clinical decision. What a creator cannot do is influence who gets prescribed what, promise outcomes the evidence does not support or share patient data with ad platforms.
- Do I need LegitScript certification to run ads for a telehealth program?
- As of September 2026, Google requires LegitScript or similar certification to advertise telehealth and prescription drug services, and Meta requires active LegitScript certification plus its own authorization. MyOrbitHealth prepares, files and manages the brand's application through approval, typically days once filed. LegitScript decides, and certification is not guaranteed.
- Who is the merchant of record, and who owns the customer?
- You are the merchant of record and you own the patients and the data. Payments run through your processor, MyOrbitHealth charges a flat platform fee scoped at onboarding with 0% medication markup and no revenue share, and there is no exit fee. Terms are month-to-month after onboarding.
- Can I keep my existing Shopify or custom e-commerce store?
- Yes. The REST API, webhooks and React SDK embed intake, visit status and prescription events into the store you already run, and the public MCP server connects your internal tooling. Brands without a store can launch on the branded storefront with checkout, subscriptions and the native iOS and Android app instead.
Go deeper: how a supplement brand adds prescription products, how creators launch health brands, start a telehealth business without a medical license, and Hims competitors and the platforms behind them.
This page is general information, not legal or medical advice.
Put a licensed practice behind your brand
2,400+ providers in all 50 states, EPCS e-prescribing to a LegitScript-certified pharmacy network, branded storefront and app, and managed LegitScript certification. You stay merchant of record and own the patients. Live in days.