Beluga Health vs. OpenLoop vs. MyOrbitHealth: Which Telehealth Infrastructure Partner Fits Your Brand? (2026)

Here is the short answer. Beluga Health is a physician-founded, white-label telemedicine platform built for direct-to-consumer brands that need a 50-state physician network behind their product. OpenLoop is an enterprise full-stack telehealth support company that leans toward health plans, health systems, and funded digital health companies, with services that run from clinician staffing to payer billing and credentialing. MyOrbitHealth is multi-vertical, API-first white-label telehealth infrastructure with named products behind it: OrbitOS (the multi-tenant clinical console), Orbit Intake (AI-driven adaptive medical intake with severity scoring), and OrbitRx (EPCS-ready e-prescribing routed via Surescripts to a LegitScript-certified pharmacy network), all backed by a provider network of 1,240+ board-certified providers across 38+ specialties in all 50 states. It serves consumer brands, med spas, e-commerce operators, and existing practices adding virtual care, across verticals like GLP-1 weight loss, TRT, peptides, and hair loss, with no medical license required on the client side.

If you are a health plan or hospital system, look hard at OpenLoop. If you want a proven DTC physician network with strong clinical credibility, Beluga deserves a demo. If you are a non-clinician founder building a cash-pay consumer brand, a med spa extending online, or a product team that wants telehealth behind a REST API and React SDK, MyOrbitHealth is built for exactly that. The rest of this post compares all three, dimension by dimension.

Key takeaways

• Beluga Health is a physician-founded white-label telemedicine platform with a 50-state physician network, aimed primarily at DTC health brands.
• OpenLoop is an enterprise-oriented full-stack telehealth support company offering clinician staffing, white-label tech, payer billing (RCM), and licensing and credentialing, targeting health plans, health systems, and digital health companies.
• MyOrbitHealth is multi-vertical, API-first white-label telehealth infrastructure: OrbitOS (clinical console), Orbit Intake (AI-driven adaptive intake), OrbitRx (EPCS-ready e-prescribing into a LegitScript-certified pharmacy network), 1,240+ providers across 38+ specialties in all 50 states, plus a REST API, webhooks, and a React SDK.
• As of mid-2026, none of the three publish pricing; all gate quotes behind a demo or sales call, so budget comparisons require talking to each.
• The right choice depends mostly on who you are: enterprise healthcare buyers fit OpenLoop, DTC brands wanting physician-led credibility fit Beluga, and consumer brands, med spas, and product teams wanting multi-vertical, API-first infrastructure fit MyOrbitHealth.

Who is each platform actually for?

This is the fastest way to disqualify two of the three, so start here.

Beluga Health was founded by a physician, Dr. Jonah Mink, and it shows in the positioning: medical care as a service for consumer brands. Its core buyer is a DTC health or wellness company that already has customers and marketing, and needs licensed physicians, asynchronous visits, and prescriptions handled behind its own brand. If clinical legitimacy is your top concern, a physician-founded partner is a genuine point in Beluga's favor.

OpenLoop plays a different game. Its published positioning targets health plans, health systems, and digital health companies, and its service menu reads enterprise: clinician staffing, white-label virtual care tech, revenue cycle management for payer billing, and licensing and credentialing support. If you need to bill insurance or stand up virtual care inside an existing healthcare organization, OpenLoop's scope is broader than Beluga's or MyOrbitHealth's, a real advantage for that buyer.

MyOrbitHealth is built for a wider mix of buyers than either: founders and creators launching a consumer brand, med spas and aesthetic clinics extending online, e-commerce operators adding a prescription line, existing medical practices adding virtual care, and product teams that want to integrate telehealth into software they already run. MyOrbitHealth runs the back end (the 1,240+ provider network, OrbitRx pharmacy routing, compliance, and the OrbitOS tech stack) while the client owns the brand, the customers, and the marketing, either on the fully white-labeled hosted clinic or through the REST API, webhooks, and React SDK. If you have ever wondered whether you can even do this legally, the answer is yes, with the right structure; we cover the mechanics in our guide to starting a telehealth business without a medical license.

How do the three compare at a glance?

Details on each row below. Where we describe competitors, we are working from their public positioning as of mid-2026; confirm specifics on your own sales calls, because offerings change.

What is the difference in service scope?

Beluga is deep on the clinical layer: physicians in all 50 states, asynchronous consults, prescriptions routed under your brand. It is a focused offer, and focus has benefits. It is not a soup-to-nuts operating stack, though; depending on your program, you may still assemble pharmacy relationships, corporate structure, and parts of the patient experience around it.

OpenLoop has the widest scope of the three on paper. Staffing, white-label tech, RCM, licensing and credentialing: that is close to everything a healthcare organization needs to run virtual care, including insurance billing, which neither Beluga nor MyOrbitHealth leads with. The tradeoff is that broad enterprise scope usually comes with enterprise process. Founders who have gone through enterprise sales cycles know what that means for timelines.

MyOrbitHealth covers the full stack a consumer brand needs, with a named product at each layer: Orbit Intake handles AI-driven adaptive medical intake with severity scoring and red-flag escalation, white-labeled per brand; OrbitOS is the multi-tenant clinical console covering patients, encounters, prescriptions, providers, role-based access, and a full HIPAA audit trail; and OrbitRx handles EPCS-ready e-prescribing routed via Surescripts to a LegitScript-certified pharmacy network spanning compounding and retail. The provider network (1,240+ board-certified providers, 38+ specialties, all 50 states) sits behind all of it. The scope is deliberately shaped around cash-pay consumer programs rather than payer-billed enterprise care, though the segments it serves run wider than DTC: med spas, existing practices, employers, and insurers as well as founder-led brands. If you want the full landscape of what a white-label platform should include, our white-label telehealth platform guide breaks down every layer.

Which verticals does each platform support?

Vertical coverage matters more than most founders expect, because your second product line is usually where the margin is.

Beluga serves DTC telehealth categories. OpenLoop's range is broad but oriented around enterprise virtual care programs rather than a menu of consumer product categories.

MyOrbitHealth supports GLP-1 weight loss (semaglutide, tirzepatide), HRT and hormone optimization, TRT and men's health, women's health, peptides, sexual wellness, hair and skin/dermatology, mental health, primary care, sleep, and longevity under one roof, with a provider network spanning 38+ specialties. For a founder, that means you can launch with GLP-1s and add TRT or hair loss later without switching infrastructure partners. Multi-vertical support on one stack is one of the clearest differences between MyOrbitHealth and narrower players.

How do the tech platforms compare?

All three offer white-label technology, so the question is what "white-label" includes.

Beluga provides the telemedicine platform behind your brand: intake, physician review, prescription workflows. OpenLoop offers white-label virtual care technology as one module of its larger service stack, designed to slot into enterprise environments, including payer-billed workflows. MyOrbitHealth ships the consumer-brand stack end to end (Orbit Intake for branded adaptive intake, OrbitOS as the clinical console, OrbitRx for e-prescribing into pharmacy fulfillment) so a patient goes from quiz to prescription to doorstep under your brand.

The sharpest technical difference is the integration path. Neither Beluga nor OpenLoop leads with a developer product; both are managed infrastructure you adopt as a platform. MyOrbitHealth offers both routes: the fully white-labeled hosted clinic, or a REST API with webhooks and a React SDK for teams that want telehealth inside a product they already run. If you have engineers and an existing app, that second path is the one to press on during demos. If you want a wider survey that includes other players, see our roundup of the best white-label telehealth platforms.

What about provider networks?

Beluga's 50-state physician network is a core asset and, given the physician-founded DNA, arguably its strongest card. OpenLoop approaches providers as a staffing and credentialing service: it can supply clinicians and also handle the licensing and credentialing grind, which is genuinely valuable for organizations employing their own clinical workforce. MyOrbitHealth operates a network of 1,240+ board-certified providers across 38+ specialties covering all 50 states, with an average response under six minutes during business hours, structured under the MSO model so the professional entities employ or contract the clinicians while your brand stays on the business side of the line.

For a cash-pay consumer brand, the practical questions are the same everywhere: consult turnaround times, coverage in your launch states, and how the network handles your vertical's protocols. Ask all three vendors directly.

How much do Beluga Health, OpenLoop, and MyOrbitHealth cost?

Honest answer: as of mid-2026, none of the three publish pricing. Beluga Health pricing is demo-gated. OpenLoop pricing is demo-gated. MyOrbitHealth pricing is also discussed on a demo call. If you see a blog post quoting exact prices for any of these platforms, treat it with suspicion.

That is not ideal for buyers, and we will not spin it. Some smaller competitors do publish pricing (Cuvo publishes flat fees, and Fuse Health lists subscription tiers for peptide brands, per their published pricing as of mid-2026), which makes them easier to budget against on day one. The practical move: get quotes from at least two of the three platforms here and compare total cost of operation, not just platform fees. Watch for per-consult fees, pharmacy markups, setup fees, and minimum commitments. We break down the budget math in our guide to the cost of starting a telehealth business.

What we can say at the category level: full-stack partners typically price on some mix of platform fee plus per-consult or per-patient economics, and enterprise-oriented vendors typically carry enterprise-sized minimums. Structure your demo questions accordingly.

How do they compare on compliance and certifications?

All three operate in a regulated space and take compliance seriously; the difference is emphasis.

Beluga is LegitScript certified, which matters if you plan to advertise prescription-adjacent offers on Google and Meta; ad platforms generally require certification in this category. That is a concrete, verifiable credential in Beluga's column. If you are new to it, our LegitScript certification guide explains what it covers and how brands get certified.

OpenLoop's compliance strength is enterprise-shaped: licensing and credentialing services, plus the operational compliance that payer billing demands.

MyOrbitHealth's compliance layer is built around the MSO / friendly-PC structure, which is what lets a non-clinician own and operate a telehealth brand without violating corporate practice of medicine rules. On the technical side, the stack is HIPAA compliant with a BAA included in every contract, runs on SOC 2 controls with HITRUST-aligned architecture and US-region encrypted data residency, and OrbitRx prescribing routes to a LegitScript-certified pharmacy network with EPCS backed by two-factor identity proofing. If those terms are new, read our MSO model and telehealth compliance guide before any sales call; it will make you a sharper buyer with every vendor.

This is general information, not legal advice; consult a healthcare attorney for your specific structure.

Which platform gets you to market fastest?

No vendor's launch timeline should be taken on faith, including ours, so here is the structural logic instead.

Speed to launch is mostly a function of scope-fit and process. Enterprise vendors like OpenLoop are built around organizational buyers, which usually means security reviews, stakeholder alignment, and longer implementation arcs; appropriate for a health system, slow for a solo founder. Beluga's focused clinical offer can move quickly for a brand that already has the rest of its stack figured out. MyOrbitHealth is built so a founder starting from zero does not have to assemble providers, pharmacy, compliance, and tech from separate vendors: Orbit Intake, OrbitOS, OrbitRx, and the provider network ship as one stack, and single-vendor stacks generally launch faster because there is no integration project between contracts. Teams embedding telehealth into an existing product move through the REST API and React SDK instead of a platform migration.

Whichever way you lean, ask each vendor the same three questions: What is the average time from signed contract to first patient? What does the client have to supply? What most often causes delays? The answers reveal more than any marketing page.

Who should pick which platform?

Pick OpenLoop if: you are a health plan, health system, or funded digital health company; you need insurance billing, clinician staffing, or credentialing at scale; you have the team and timeline for an enterprise engagement.

Pick Beluga Health if: you run a DTC brand, you value physician-founded clinical leadership, LegitScript certification out of the gate matters to your ad strategy, and your vertical fits their network's focus.

Pick MyOrbitHealth if: you want the multi-vertical, API-first infrastructure option: a consumer brand, med spa, or product team that needs one partner covering the 1,240+ provider network, OrbitRx pharmacy fulfillment, the MSO compliance structure, and branded tech (hosted clinic or REST API + React SDK), with room to expand across verticals like GLP-1s, TRT, peptides, and hair loss on the same stack.

There is no universal winner here. There is a right fit for each buyer profile, and being honest about your own profile is most of the decision.

Frequently asked questions

Does Beluga Health publish pricing?

No. As of mid-2026, Beluga Health does not publish pricing; quotes are provided after a demo or sales conversation. The same is true of OpenLoop and MyOrbitHealth, so plan to take demo calls to compare real numbers.

Is OpenLoop only for large health systems?

Not exclusively, but its positioning targets health plans, health systems, and digital health companies, and its service stack (staffing, RCM, credentialing) is enterprise-shaped. Smaller cash-pay consumer brands are generally not its center of gravity. Founders in that position usually get a better fit from a consumer-brand-focused partner.

Which platform is best for launching a GLP-1 weight loss brand?

It depends on your profile. A DTC brand wanting a physician network behind an existing operation may fit Beluga, while a non-clinician founder who needs providers, a LegitScript-certified pharmacy network with compounding options, compliance structure, and branded tech in one package fits MyOrbitHealth's model. Enterprise organizations adding weight management programs may fit OpenLoop.

Can I run a telehealth brand with any of these platforms without a medical license?

Yes, that is the core promise of white-label telehealth infrastructure. The platform's affiliated professional entities and licensed providers deliver the medical care, while you own the brand, marketing, and customer relationships under a compliant structure such as the MSO model. Verify how each vendor structures this, because the details carry legal weight.

How long does it take to launch a white-label telehealth brand?

Timelines vary by vendor, vertical, and how much of the stack the partner provides, so treat any universal number with skepticism. Single-vendor full-stack setups generally launch faster than assembling providers, pharmacy, and tech from separate vendors. Ask each platform for its average time from contract to first patient.

Is Beluga Health LegitScript certified?

Yes, Beluga Health is LegitScript certified as of mid-2026. Certification matters because major ad platforms generally require it before allowing telehealth and prescription-related advertising. Ask any platform you evaluate how it supports your brand's own certification path.

Ready to compare for yourself?

The fastest way to test the claims in this post is to put all three vendors through the same demo questions and see who answers plainly. Start with us. Book a demo with MyOrbitHealth at myorbithealth.com and bring your hardest questions about verticals, pricing, and launch timelines.